Google Autocomplete for SEO: The Google search box serves millions of people around the world every second and has revolutionized the way we search for things on the Internet. Autocomplete search is something that is respected in the SEO community and is used in many different and unique ways by digital marketers and SEO professionals across the globe.

Searching for user intent, viewing the most searched terms, and finding trending keywords are just some of the ways in which the Google Auto Suggest feature helps digital professionals.

While you might think that Google Autocomplete is only for the basic purposes of searching the Internet, there is more to it than meets the eye. This comprehensive guide on Google Autocomplete and how it can be leveraged to boost your SEO will show you just how great this feature is. Let’s take a dip.

What is Google Autocomplete?

Google Search Autocomplete is a feature designed by Google to make it faster for users to complete it as they type their search terms. The feature is integrated into almost all places like the quick search box on Android phones, the Google homepage, Chrome’s address bar, and more. A study published by Google highlights that Google search suggestions save over 200 years of typing time every day!

While the primary purpose of Google Autocomplete is to reduce the time users spend typing their search queries with smart predictions, there are other useful ways to take advantage of this feature.

Google Autocomplete helps businesses generate content ideas, search for keywords, manage online reputation, search for competitors, and more. The amount of data-driven tasks with Google Autocomplete is staggering, and it has proven to be one of the most useful tools of the 21st century.

Get in touch with an established SEO company in India like Abloftsolutions to uncover the benefits of this amazing feature and take advantage of the great.

How Google Autocomplete Works

Google’s algorithm for its search engine has gotten smarter over time with more processing and predictive capabilities. It determines its prediction based on the actual searches happening around the world as well as the search history of the users.

Then, it shows the most common and trending pages on SERPs based on the characters in the search query, along with additional factors such as user location.

• Do the suggestions differ country-wise?

In most cases, yes. Google search suggestions “follow” users based on their location. For example, if you’re in Brazil and you typed “best restaurant” into the search box, it would autocomplete suggestions on nearby areas. The same search term will provide completely different autocomplete suggestions when typed in India.

• Do Google Autocomplete suggestions differ language-wise?

The autocomplete suggestions also differ based on what language you type in the search box. If you have set a default language in your Google account, you will be shown autocomplete suggestions in that language.

• Impact of Your Search History on Google Autocomplete Suggestions

If you are making any searches while being logged into your account, Google will remember those search terms when it shows its suggestions.

You can easily identify these suggestions as they have an “X” button right beside them. This is a prediction that is based on your search history, and the remove button helps Google recognize if it was just a one-time search or if it is prevalent to your future search.

• Google Autocomplete Guidelines

Google search autocomplete suggestions come with some strict guidelines which disallow certain types to be displayed for users. Search terms containing the following material are not shown on autocomplete:

• Violence or gore
• Sexually explicit or vulgar terms
• Hate speech or terms that promote violence
• Dangerous terms that can lead to life-threatening or harmful situations for humans and animals

How to Use Google Autocomplete for Boosting SEO? 

1. Keyword Research

Keyword research is the foundation on which all SEO strategies are built. Targeting explicit keywords is a practice that has evolved over time, and focusing on related ideas and keywords has become equally important.

Google Autocomplete is a good place to start your keyword research. You can use it with tools like Google Keyword Planner to gather new content ideas and get an overview of the right keywords to target. You can aggregate all the popular results from the autocomplete suggestions of your search terms. Then, you can see their monthly search volume, CPC rates, competition, and more.

Google Autocomplete can help you with keyword research by uncovering good quality, popular long-tail search terms. Since autocomplete suggestions consider popularity as one of the major factors, you can get many valuable keyword ideas and suggestions from this feature.

Google Autocomplete holds an undeniable value when it comes to looking up related search terms and generating keyword ideas.

2. Define User Intent

To drive organic traffic to your website, it is important that you understand the intent of your users. The message, layout, design and even the media you put on your website should reflect the search terms you are targeting.

Satisfying user intent can help you increase your ranking based on search terms relevant to your page. One way to achieve this is to use Google Autocomplete. You can find the most searched queries under your target keywords to understand the totality of user intent. Keywords often overlap with different types of user intentions and without the context of the keyword, it would be quite difficult to gather what users want.

Satisfying users’ intent at all stages is important, and autocomplete can provide you with a holistic approach to scheduling these steps.

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3. Online Reputation Management (ORM)

Online reputation management is also an important factor that autocomplete can help you move forward in the digital space. Whenever users are searching for a specific brand name, it should show on autocomplete suggestion before SERP is loaded. This is an indicator that the brand is official or established.

Another factor here is what autocomplete suggestions appear after your brand name. It needs to be made positive. If you’re searching for “X car dealership” and the autocomplete suggestion ends it with “under investigation”, it will leave a very negative impression on the user, and they will probably leave the business or even their site. But won’t go either.

It is essential that you balance any negative connotations associated with your brand name so that they do not appear on autocomplete suggestions. Here are some ways brands can eliminate negative autocorrect suggestions:

• Taking overall control of conversations about the brand online to guide Google autocomplete in making the right connections and removing negative associations.
• Optimising brands’ social media accounts and reinforcing positive conversations to outweigh negative interactions.
• Regular branding effort in existing and new online profiles with positive messages and keyword association.
• Adding positive keywords and anchor text to backlinks along with the brand name to drive positive suggestions. For example, a restaurant named “A” might use words or anchor text such as “A 3-star restaurant” or “A best review.”

Online reputation management is an essential factor for SEO and seeing only positive autocomplete suggestions to users can have a huge impact on your site’s traffic. Be sure to associate your brand with positive words and phrases so that Google Autocomplete doesn’t display negative words and steers users away from negative impressions.

4. Finding Keywords for Local SEO

Local SEO plays a huge role for location-based businesses and brands. And autocomplete suggestions play a huge role in driving traffic to local searches.

For example, if you are looking for a restaurant in Mumbai, the autocomplete will consider search factors such as area name, zip code, neighborhood and city name to rank the results. Google Autocomplete will quickly tell you what kind of local searches are happening for restaurants in Mumbai.

Once you look at the results for this search term, you will see which restaurants have optimized their local SEO properly to show on the first page. Autocomplete will also show suggestions of landmarks or neighborhoods that are linked to a search query to give you keyword ideas.

It may seem easy to guess the most common local keywords by associating the city name with your service. But Google Autocomplete is a great resource for finding something else that can help you rank even higher for local search queries.

5. Creating a User Friendly Website

An estimated 2.14 billion people will shop online in 2021. Ecommerce has become the biggest attraction for the customers, and it will only increase in the coming years. And with the copious amount of competition online, it’s important for businesses to use every avenue they can to get ahead.

Google Autocomplete can help you find the most prevalent and popular search terms to target in your SEO strategy. But you also need to make sure that your website is user-friendly and provides good value to the visitors. For example, if your eCommerce site sells travel goods, it is important to make it as accessible and easy to navigate as possible.

Google Autocomplete can help you refine your website in the following ways:

• Research the most popular categories to make sure the landing pages for those categories are up to date and responsive.Find the most popular brands for the products you are selling.

 

• If you are an online shopping website for men’s shoes, Google autocomplete can help you find the most popular brands in the category, which will be displayed at the top of your search result to attract more visitors.

6. Content Considerations

While Google Autocomplete gives great suggestions for finding long-tail keywords and terms, it’s also a good source for searching frequently asked questions and related search queries from users. It can prove to be an essential tool for discovering new content ideas for your website.

Since autocomplete suggestions are popular, building content on those suggestions can drive high organic traffic to your website. You can use autocomplete suggestions to fill your website’s FAQ page with good quality content for the most searched queries on search engines.

Time to make Google Autocomplete work!

Google autocomplete can prove to be a great asset to SEO professionals, digital marketers and all businesses looking to refine their website’s SEO and rankings.

Now that you know all about what you can do with this tool, it’s time to do some work to take advantage of it to its fullest advantage.

Get in touch with an established SEO company in India like Abloftsolutions to uncover the benefits of this amazing feature and take advantage of the great.

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